This website was designed for the Academy of Culinary Education at Tagline Communications. The site offers a clean design to help convey the school's academic curricula and allow for students and the community at large to connect with the school. Creative Director: Celina Taganas-Duffy.

Impractically, Practical showcases artists and designers that use business as a cultural instigator, raising questions about the potential of transmedia communication to act as a catalyst to influence and initiate change on both global and local levels, through fictional entrepreneurship, and diegetic business.


In the spirit of being "Impractically, Practical," we conceptualized a display format that would take the most practical aspect of an exhibition - name cards - and display them in the most impractical way possible. A grid of exactly 1/2 pound of black yarn was used to suspend the artist names. The show was a great success, with over 200 gallery-goers trickling in throughout the night.

"Impractically, Practical" exhibition poster with a custom typeface made for the show.

The publication (written by Matthew Manos) features the artists in the show, and aims to theorize and invent two categories of business-design: fictional entrepreneurship and diegetic business, two definitions for tools I am proposing that allow for the use of fiction in business model design to innovate new products and services that help us better understand our present situation through narrative and / or critical dialogue.

This magazine was designed for Flintridge Sacred Heart Academy while freelancing for McGregor Creative. The magazine, released seasonally, aims to educate the Sacred Heart community on recent events, and various going-ons on campus.

The founder of YumYum Donuts' side project, My Own Business, Inc., asked a verynice design studio to redesign their textbooks.

The $100 Solution™ uses a model which requires partnership, reciprocity, capacity building, sustainability and reflection. Use of this model encourages global citizenship through civic and community engagement. Our mission is to teach students how to turn $100 into a world of change by meeting community-determined needs.Visit the site! I volunteered for the organization, through a verynice design studio, to work as the lead designer for the international launch of their new brand and website.